Sereena Abbassi


Sereena Abbassi is committed to creating organisational transformation that is grounded in creative and strategic thinking. She is an Activist, Public Speaker, Consultant, Writer and former Visual, Sonic & Performance Artist and she was the Founder of All Here: a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create.

Sereena has worked with organisations such as Creative Equals, and she was one of the few Diversity & Inclusion experts advising the U.K. Advertising & Media Industry Diversity Taskforce; now advising the IPA’s Leadership Talent Group.

Last year Sereena was nominated as one of Campaign’s 50 Trailblazers of the Future and Stars of 2018, Pitch Magazines 100 Creative Superwomen, and The Dots 100 top Black Creatives. Sereena was recently featured in Stylist ‘Work/Life‘ column.

Sour Lemons // Dismantling systemic racism in the arts and culture space. Giving young leaders access and tools to thrive and spread creativity within the industry.

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