Banasa Williams

Sour Lemons Mentor

Banasa is a senior commercial leader with over ten years of sales and marketing experience within FMCG, wellness and lifestyle brands. With a special interest in the broader social impact of emerging markets, technology and wellness, she has successfully launched new product categories, built mainstream adoption of niche products and created engaging online and offline campaigns. In 2018 she decided to take an entrepreneurial leap and became co-founder of Ksoni (, a sustainable body care brand featuring shampoos, conditioners and body washes in aluminium cans and tins. When she’s not building Ksoni you can find Banasa in the gym (she’s a yoga instructor) or making hats (she’s a part-time milliner).