Cain ‘Cain The Abyss’ McCallam Fine Artist / Creative Strategist Cain McCallam, aka Cain The Abyss, is a Fine Artist, multifaceted creator and strategist. His abstract mind is something of a black hole in that it’s gravity sucks in information, and reforms it into the complex artworks he produces. He’s excited to continue his creative development, and recognises that self-reflection is a vital component of this. Cain is really passionate about supporting emerging talent, so feels he’s come to the right place in Sour Lemons. He is keen to develop his experience in creative direction and art direction, particularly in and around the fashion industry.